Our culture - the liberal-leaning one that dominates the messages we see from all directions - tells men to be essentially weak, passive, in touch with their emotions and that they are somehow ''toxic'' because of the traditional ways we define ourselves. The rodeo and bull riding industry and the ranching and farming industries require men to be tough. Taking care of cattle isn't for the faint of heart. Getting on the back of a bull or jumping off a horse to grab a steer take physical and mental strength. The image of a cowboy, no matter what form, is not of ...